Next message: Patrick Gerety: "Re: T&T: Printers"
Tom,
I didn't mean to say anything bad about West Marine. I hope your stock does
well.
My point was that West Marine, like any good marketer, adjusts it's
merchandising mix to fit the needs of the local market. The managers of the Knoxville
and Birmingham stores told me that their market is not big boats, but tubers
and skiers. They are more than happy to order things that I was used to
finding in the coastal Florida stores. For example, diesel treatment, large
electric or air horns and the like.
I wish I had a West Marine closer to Columbus Marina. The nearest ones are
Birmingham and Jackson.
Doc on the Tenn Tom
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