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Re: T&T: West Marine marketing

From: (no name) (no email)
Date: Mon Oct 02 2006 - 12:13:10 EDT

  • Next message: Patrick Gerety: "Re: T&T: Printers"

    Tom,
     
    I didn't mean to say anything bad about West Marine. I hope your stock does
    well.
     
    My point was that West Marine, like any good marketer, adjusts it's
    merchandising mix to fit the needs of the local market. The managers of the Knoxville
    and Birmingham stores told me that their market is not big boats, but tubers
    and skiers. They are more than happy to order things that I was used to
    finding in the coastal Florida stores. For example, diesel treatment, large
    electric or air horns and the like.
     
    I wish I had a West Marine closer to Columbus Marina. The nearest ones are
    Birmingham and Jackson.
     
    Doc on the Tenn Tom
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