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From: Ekcine (no email)
Date: Mon Oct 02 2006 - 10:25:03 EDT
Arild
Thanks for the insight into the publishing world.
Steve made a very straightforward claim that higher cetane will result in
higher performance.
I'm really quite surprised that cetane ratings are not posted on the pumps
like octane ratings. What's to stop a local diesel retailer from adding
filler and lowering the cetane to the minimum of about 35?
With all the regulations on everything we sell, this is curious.
Am I just supposed to go on blind faith that all is good on the waterfront?
Ed
----- Original Message -----
From: "Arild Jensen" <>
To: <>; <>
Cc: <>
Sent: Monday, October 02, 2006 9:55 AM
Subject: magazine articles (was Diesel fuel)
>
>
>> -----Original Message-----
>> From: John -
>
>> No, Steve D'Antonio isn't an idiot, but too often these
>> "experts," who style themselves thus, fluff up their articles with their
> own nonsensical
>> perceptions. >>>>>>>>>>> snip<<<<<<<<<<<<<<
>> but when he is done, he will have earned his wages for several months.
>
>> More importantly of course, he will have contributed to the publication
> of fatter
>> magazines filled with ads claiming to fix the problems he brings to the
> fore.
>
>> John
>
>
>
> REPLY
> John is correct about magazine articles. However writers as such are not
> paid well.
> Steve D'Antonio works in the industry and supposedly the articles give him
> a
> higher profile and thus more customers. His day job gives him greater
> credibility on any topic he writes on.
>
> I once aspired to be a "marine writer" for boating magazines and was doing
> pretty good until the magazine was taken over by a larger conglomerated
> and
> they started to "suggest" article content and information level.
> They also told me that my pay from the previous owner was too much and
> wanted to cut that pay. In exchange I would get more publicity and a web
> page of my own etc etc. That was supposed to attract more business to my
> day job.
>
> The bottom line was, the article content would be driven by their
> advertising department sales and my articles would be the advertorial meat
> to entice the reader to take a closer look at the ads which just by
> coincidene were placed in close proximity to the article.
>
> Well I stopped writing because I found the whoel process rather dishonest.
>
> Incidentally haven't you noticed the congruence of topics discussed here
> on
> the list and then a few months later - surprise! - Passagemaker has an
> article on that very topic. Well guess where Passagemeker does their
> market
> research on what hot buttons to press with article content.
>
> cheers
>
> Arild
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